Marketing in the Moment
The World Cup was expected to be — and proved to be — the biggest moment on Twitter to date. Twitter UK invited 30 of the worlds biggest brands to the Twitter Live Studio where our command centre technology provided real-time visualisations across 10 screens. We tracked and visualised each of the brands over 4 weeks during the workshops providing over 400 animated views on their data. This helped the brand and sales team highlight the importance of marketing in the moment to brand clients. By placing our visualisations in the UK Twitter Live Studio, the team was able to wow clients and highlight powerful timely insights to senior brand managers and it quickly became a major marketing point, helping driving sales.