Tailoring and Optimising Content
One of the world’s leading electronics brands uses Buzz Radar in their Live News Room, where their PR & social teams work. Buzz Radar is projected onto a large screen in the room and occupies additional second screens for each team member. Our Twitter Trends Visualisation gives an early indication of what is currently trending, allowing the brand to jump into an active conversation. (Brands who engage in relevant trending conversations effectively can often see up to 200% increases in engagement.)
The team couple this with our Most Effective Post Alert. If a post generated by the brand exceeds a preset success threshold, the team is instantly alerted to either share that content with other channels, expand on it or promote it. This leads to an average 30% more effective use of promoted spend on social channels.