Knowing Your Audience
adidas is a brand built on sports engagement. Knowing their core demographics would be glued to the World Cup, the brand not only used our command centre technology for their team to track the event they also worked used our Relay platform to create an engaging installation for their flagship store in Paris. A multi-screen display highlighted the top conversations coming out of the world games. In addition to showing off buzz around adidas, they featured sports fans’ tweets, Instagram posts and videos, putting their audience at the center of the world’s biggest arena.