With Cannes Lions back in full swing, we're tracking every mention and piece of data with our friends at Ogilvy & Mather. Over 15,000 delegates from around 100 countries attend the Festival, making it one of the largest gatherings of advertising and creative brands. A record 43,000 entries were submitted this past year, showcasing the strength of the awards program.
While the winners from Monday are still celebrating, we want to toast those who took the crown online. With 32,800 tweets and 4700 photos, the day saw a reach of 663.5M. The Product Design, Direct Lions and Radio Lions Awards all led the conversation. Then, our partners @Ogilvy were the most mentioned handle, with Blippar being the top brand of the day. On the speaker front, Brian Eno, Sir John Hegarty and Cindy Gallop proved to be top favorites. With Ogilvy providing solid insight from the panels and the speakers giving an inside window to the intersection of humanity and advertising, Monday showed that substance wins out in the end.
Stay tuned for more insights from Tuesday, or to keep up live, monitor our Visualisation Dashboard below.
If you're in sunny Cannes, book a demo with us, or, if you can't make it, sign up for our post-festival insights report.