Overall, the top hashtags were #SB50 at 38%, with #SuperBowl at 14% and #KeepPounding at 11%. On the brand front, Esurance was the clear winner at 66% of the conversation, largely centered on their giveaway. Behind them were Pepsi at 11% and LG at 8%. Mountain Dew gave us puppymonkeybaby; Doritos took on childbirth in a, well, unique way; and Colgate reminded us of the value of water. While the Broncos may have won the title, the halftime show was the game stealer. Beyonce dropped a new song and announced a world tour, while collaborating flawlessly with Coldplay and Bruno Mars. In the end, Super Bowl 50 held something for everyone.