Hitting its stride, the third day of Cannes Lions didn't slow down one bit. With over 60,000 mentions and 6,431 photos, the third day had plenty of buzz around plenty of topics. The peak hit at 7pm, with a lot of chatter around *that* tweet from the wee hours of the morning. The story around the two lovers emerged later, but it definitely piqued plenty of attendees' curiousity.
Keeping the status quo, Ogilvy stayed in charge of the conversation, owning 48% of it. Twitter and Google both rounded out in second place with 10% each. Cannes proved style and substance matter, with Unilever's Keith Weed garnering 28% of the speaker convo, followed by none other than Ms. Kim Kardashian West at 17% and Kenneth Branagh at 8%.
They'll be plenty more data coming as the week winds down, but that doesn't mean the stories stop. Stay posted as we release more data from the Festival of Creativity.