Bringing the Heat: Day 2 of Cannes Lions

Rolling into the second day of Cannes Lions, the buzz and excitement only continues. Tuesday garnered 58,200 mentions with 5,678 photos, giving the festival a reach of 471 million. Not too surprising, the peak hour was 7-8pm during the Awards Presentation. Behind that spike was Cannes Lions publishing livestreaming info for the night and Kim Kardashian West announcing her arrival here in sunny Cannes. From the full day, Pharrell inspiring speech regarding his growth over the years and support from fans gave him top honors in speakers, at 30% of the conversation. Following him were Jamie Oliver and Nick Emery, at 18% and 8% respectively. On the brand front, in addition to their 45 Cannes awards, Ogilvy continued their dominance, owning 40% of the conversation. Behind them were Twitter and MEC, at 13% and 5% respectively. With Day 3 underway, we can't wait to see what the Festival of Creativity brings! Keep up with us for all the highlights.