Are You Showing or Telling? Why Visuals Always Win Out
Photos are all the rage nowadays. Pinterest, Instagram. Even Facebook is enlarging photos on the platform. Increasingly, our culture wants to see not be told. And there might be some solid reasons for this. Each day more tan 140 million tweets are sent and over 1.5 billion pieces of content exist. We're bombarded with information -- and increasingly strapped for attention and time.
Visuals are crucial to helping us process all this information quickly and efficiently. In fact, we process visual information 60,000 times faster than it takes our brain to decode text. This is why we firmly believe in highlighting and showing data over sending reports. Teams can collaborate quicker, react and respond to new data faster and share their successes.
Visuals are the way forward -- and we're not the only ways we think this. HubSpot recently shared an infographic by Digital Marketing Philippines that shares 12 reasons you should have a more visual content marketing campaign.
Just don't let it stop with your marketing campaigns. We've seen visuals change the game for many brands and events, like Cannes Lions. See what we mean here -- then, tell us how you think visuals can improve your workflow and ROI.